To provide a platform for nurturing IMT Ghaziabad's marketing spirit

Through inter B-School events and corporate interaction, MarkUp aims to be the catalyst for marketing excellence in IMT

Events

Events are MarkUp's core competency - designing them is a challenge, making them happen is sheer joy.

  • Marketing World Cup - MarkUp's flagship event, MWC is a 2 day marketing extravaganza: featuring a plethora of events on various aspects of marketing. Participants from B-Schools across India flock to IMT Ghaziabad to take part in the largest Inter B-School marketing festival. Details
  • Adoholic - Now in its 4th iteration, Adoholic is an event that focuses on advertising: challenging contestants to come up with innovative communication strategies. The purpose of the event is to provide a platform for budding advertisers to showcase their creativity and ingenuity.
  • Gag Order - An event that takes a look at the lighter side of marketing. Last year, participants had to market defunct/irrelevant using comic strips and other gimmicks.
  • MarkRoadies - A fun, outdoor event that challenges the creativity and decision-making abilities of participants via time-sensitive marketing tasks.