To provide a platform for nurturing IMT Ghaziabad's marketing spirit

Through inter B-School events and corporate interaction, MarkUp aims to be the catalyst for marketing excellence in IMT

Marketing World Cup

The Marketing World Cup is a marketing extravaganza orchestrated by MarkUp - the marketing club of IMT Ghaziabad. Held annually, this event brings together brilliant minds from some of the top B-Schools of India like the IIM's, IIT's, FMS, MDI, MICA, NITIE, SIBM and several others. Last year a whopping 112 teams participated in a myriad of events all of which revolved around the theme "Markesia" - a mystical land of magic, mayhem and...marketing! Events such as Aaker's Acolytes, Warketing, and Freudenstein, to name a few, attracted tremendous participation, and received plaudits from the contestants as well as the corporate for their innovative design and flawless execution.